How PIM can maximize omnichannel e-commerce and product experience

E-commerce wouldn’t exist without product information; plain and simple. The problem is, digital buyers can’t take a product off the shelf, feel its weight, and experience it in the same way they can in person.
 

Agenda

Therefore, a lot of quality information is needed to support a single product.  They rely on the information they read, see, and hear about a product online — the product’s specs, text about its benefits, how-to videos, images, and so much more. 

Product information and customer experience are closely intertwined. If brands fail to deliver accurate, robust, and connection-worthy product information across each and every channel the customer experience is impacted; and not in a good way. PIM software gives brands the behind-the-scenes efficiency and support they need to deliver winning, omnichannel customer experiences. 

During our executive roundtable: How Product Information Management can maximize omnichannel e-commerce and product experience, our expert panel will showcase how you can streamline your internal processes so you can deliver consistent, accurate, and high-quality product information to your customers and create a great omnichannel experience that will ultimately drive more revenue.

During the roundtable we will discuss the following:

  • Omnichannel e-commerce: What you need to succeed  
  • Create a seamless user experience across platforms with the right data 
  • How to increase your ROI with Product Information Management: Expand & Grow! 

 

The roundtable will take place online on the 28th of February 2023 from 14:00 till 16:00 CET (13:00 till 15:00 GMT).

Speakers

Henk Mensinga

Director of Product Implementation Youwe

Henk is Director of Product Implementation at Youwe, and with his years of experience, he assists clients with their digital transformation. He has helped numerous companies make the transition from offline to online and knows exactly which tools can help a company grow.

Jeffrey Groefsema

Implementation consultant at Youwe

Jeffrey has been an implementation consultant at Youwe for over four years already. He is an expert in helping customers set up their e-commerce platform and making sure their IT landscape is correctly in place. Besides that, he has great knowledge of data management. 

Paul Suurd

Implementation consultant at Youwe

Paul is an implementation consultant at Youwe. He specializes in PIM solutions and has been working with PIM systems for over a decade. Paul has experience as both a technical and implementation consultant in various environments from automotive to healthcare.

Timetable

14:0014:15

Welcome & Introduction

14:1514:45

Omnichannel e-commerce: What you need to succeed  

14:4515:15

Create a seamless user experience across platforms with the right data 

15:1515:45

How to increase your ROI with Product Information Management: Expand & Grow! 

15:4516:00

Final roundtable discussion & questions

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