In order to create relevant content and increase your sales leads you need the right information. Individualization of the consumer population makes segmentation for mass communication more difficult and hence the need for personalization and direct marketing communication more important. So, collecting data from your customer behavior, sales, orders and all the variety of sources is one thing. However, in most organizations, these are separate systems and not every marketer has the tools and know-how to integrate these systems into one data warehouse. A recent study showed that only 8% of companies store all their data in one place. Do you want to improve your database and combine your data with data-driven marketing? We will tell you below!
Data-driven marketing is a strategy that is based on collecting and analyzing secondary and primary data from online behavior, interactions, and data collected directly by surveying consumers.
Implementing data-driven marketing means using data about customers to drive marketing-related decisions. A data-driven marketer should have a good understanding of database technology, be statistical strong and have an appreciation of the knowledge about the consumer.
In other words, data-driven marketing means registering consumer behavior via several media and making predictions of future customer behavior, using existing data of current customers.
We know now what data-driven marketing is and that it helps marketers make better decisions. However, it has also proven to radically improve lead generation, maximize customer lifetime value, better match people to deals and being able to get the right price.
The following mind-blowing statistics show and prove the power of data-driven marketing:
Now that you are convinced of the power of data-driven marketing, here are a few tools to help implement it. Each tool has a link to a whitepaper with all the information about the tool or systems and the whitepapers will show you the many advantages of the specific tool.
Now you know what data-driven marketing is, what the advantages of it are and which tools to use. But to really understand data-driven marketing we will look at a few successful customer cases. There are thousands of examples of data-driven marketing out there. As a matter of fact, the majority of the marketing messages are driven by data-derived insights. However, some brands stand out with their incredible success. Here are some of them:
In this whitepaper, you will found out how you can create a digital strategy and prove success along the way. Data-driven marketing is one of the ways to create your digital strategy, learn more about this by downloading the whitepaper.