What is Product Information Management?

Nowadays more and more organizations use a Product Information Management system, but what is it and what is the added value of a PIM system for your organization? A PIM system is based on processes that allow product data to be managed centrally.

Every organization produces content such as social media messages, newsletters and blogs. Many companies face problems in this area. For example data overload, especially if you have a webshop with a lot of products. A Product Information Management (PIM) system is the solution for this.

A Product Information Management system is a software package based on processes that enable the organization to centrally manage and enrich product data. This makes it possible to tell the right story on every channel.

Whether you are a supplier, distributor, producer or retailer with the focus on B2C or B2B, everyone has to deal with high product data expectations of their stakeholders. Maintaining and answering quality expectations demands a lot from organizations: more products and more channels. How do you keep that under control in a structured way? The challenge is to offer product data which is consistent in every channel and on every touch point. It is crucial to centralize the resources in order to achieve the highest possible conversion.

Say goodbye to traditional Excel sheets and other decentralized emergency solutions and say hello to a new solution such as a PIM system.

The most important advantage of a PIM system is:

  • Increases the quality and consistency of your data.

A PIM system "regulates" all information between the different systems that you use in your organization such as ERP, accounting, POS, web shops and many other systems.

This is the added value of a PIM system for your organization: 

  • No double management: always up-to-date thanks to a smart integration with which you process all product data in one source. Double management is now a thing of the past. 
  • Increased engagement: make the total online experience more special, keep your target group involved and give your online growth a boost. 
  • More effective sales: apply specific customized offers and prices, based on reports on the behaviour of your visitors. Inspiring content: Make your products even more attractive and entice your target group with inspiring images and videos. 
  • Fast time-to-market: integrate any type of content for every channel and achieve more efficiency and effectiveness.
  • Multichannel reach: be relevant for your target group at the right time, whether they are in-store, mobile, in the webshop or on social media.

By running all information through a PIM system, you create an improved quality of information, consistent communication to your customers and a clear image through sales channels.

The best PIM/MDM system?

Read all about the different PIM/MDM systems on the market in this whitepaper. 
The top 8 PIM/MDM systems compared.